Apple Pay Later Explained

Understand what is BNPL and how Apple is aiming at revolutionising it

Free until Monday 15th of May 2023

About the course

What’s behind Apple Pay Later? From its announcement during the 2022 Worldwide Developers Conference to its March 2023 early release, the industry started wondering the mechanism and economics behind this unique BNPL offering integrated in Apple Pay and Apple Wallet.

The ‘Buy now, Pay later’ technology is becoming more and more popular. And this short-term financing is provided by numerous companies such as Klarna (Sweden) and Affirm (USA) grasping the opportunities of this emerging business model. But how does it work in the case of Apple? Who pays the interest rates? What regulations need to be in place?

This course is here to guide you through the Apple Pay Later technology. In the course, you will learn the ins and outs of BNPL and how Apple is using it. You will also explore Apple’s unique positioning in financial services. From its 2014 launch of Apple Pay all the way to its latest launches, acquisitions, and publicly announced plans.

Difficulty: Foundation
Duration: 75mins

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With this online course, you will:





Digital payments

Disruptive Tech

The expert you’ll be learning from

Dr. Efi Pylarinou

Global Influencer – Fintech & Disruptive Tech

Dr. Efi Pylarinou is the No.1 Global Woman Influencer in Finance & the Data conversation by Refinitiv 2019 & 2020. She is included in Onalytica`s 2021 & 2022, Top 20 Fintech Influencers & in their Top 20 in ‘ Who`s Who in AI’ professional influencers.

In 2022, she was included in the Top 50 Digital Futurists list, Top Linkedin & Twitter Voice by Engatica.

A seasoned Wall Street professional & a recognised technology thought leader. Efi Pylarinou is a speaker, a moderator, and a creative content producer serving the needs of Big Tech companies, Financial services corporates, innovative, Growth Fintechs.

She strongly believes in building bridges between the old and the new economy. She has over 190,000+ followers on Linkedin and 18,000+ on Twitter. Join her on the social platforms

Course Content

In this chapter, we will define and explain the concept of BNPL (Buy Now Pay Later) as a financial digital product that allows clients to spread out their payments and merchants to improve their digital marketing.
We will have a brief overview of the history of BNPL, starting with Klarna’s launch in 2005 as well as the current market value of BNPL, including statistics on the lending volume and the top competitors (Klarna, Affirm, AfterPay, PayPal)
In this chapter, we will discuss Apple’s BNPL offering, Apple Pay Later. They cover various aspects of the product, including how it works for consumers and how it works for merchants (simple integration, benefits for merchants similar to other BNPL offerings but with no need for collaboration with Apple). They also discuss the potential risks and opportunities associated with Apple Pay Later, including its potential to attract new customers and increase average basket size, as well as the challenges of competing with established players in the BNPL market and the possibility of regulatory challenges.
The Conversation of Huy and Efi section continues with a discussion on the opportunities and risks associated with Apple’s BNPL offering, Apple Pay Later. The opportunities mentioned include the potential for Apple to expand its platform and ecosystem, the long-term strategy of managing users’ digital lives and finances, and the possibility of increasing revenue from software sales and bundling hardware and software for businesses. The risks discussed include regulatory challenges, uncertainty surrounding privacy and data risks, the lack of a holistic understanding of users’ financial wellness, and the challenge of competing with established players in the BNPL market. They also mention the potential for Apple to enter the virtual world and increase its presence in the software and e-commerce sectors.
To conclude, we will recap the main points discussed in the course content, including the definition and history of BNPL, the popularity and benefits for consumers, and the considerations for merchants using BNPL. Moreover, mentioning the current landscape of the BNPL market and the potential for future growth.

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