Online Certificate

Generative AI in Marketing

Learn Generative AI-driven approaches in Marketing in 15 mins per day.

Enroll Immediately

15 minutes per day

6 weeks

Certificate of achievement

Hands-on Projects

A programme part of the Ai in Finance Academy, training +20,000 professionals across organisations.

Why Generative AI in Marketing? Why Now?

Powered by big data and unparalleled computing capabilities, generative AI is the cutting-edge trend transforming marketing. It is a massive shift in how educators will create value and conduct projects differently.

0 %

Increase in revenue from businesses that have adopted AI (Mckinsey, 2024)

0 %

of organisations have already implemented or are exploring generative AI in marketing (Capgemini, 2024)

0 %

Increase in conversions from AI-powered broad match ads (Google Marketer, 2024)

"You’re not competing with AI. You’re competing with another marketer using AI."

Our programme is designed to equip professionals with the knowledge and skills to effectively leverage generative AI technologies in their marketing strategies.

What Excel is for Accounting, Generative AI is for Marketing!

Efficient learning

The bite-sized courses enable you to get the basics right in only 15 minutes per day for 6 weeks

Foundational knowledge

Learn the concepts, technology deployment, applications and risk management of generative AI,

Real-world applications

Understand the generative AI use cases in education and academia.

Start to use Gen AI to boost productivity

Learn how to use generative AI tools in research, course development, delivery and administration.

Programme content

15-minute lesson per day over 6 weeks. Aquire all the skills for Generative AI.

Week 1: Generative AI Fundamentals

This week explores the definition, the inner mechanisms, and the evolution of Generative AI.

  • Day 1: Definition of Generative AI
  • Day 2: Differences between traditional Machine Learning and Generative AI
  • Day 3: Transformers: a revolutionary breakthrough
  • Day 4: Scaling transformers
  • Day 5: LLMs as a new human/machine interface

Week 2: The Landscape of Generative AI

This week discusses the Generative AI landscape and key players such as infrastructure providers, model providers and application providers. 

  • Day 6: Model providers
  • Day 7: Infrastructure providers
  • Day 8: Application providers
  • Day 9: Hands-on project: Getting started with ChatGPT and Customer Personas
  • Day 10: Hands-on project: Analysing & extracting information from PDF Reports with AI

Week 3: Current landscape of Generative AI in Marketing

This week delves into the marketing domain and compare traditional marketing approaches with AI-driven methods.

  • Day 11: Introduction and background of Marketing
  • Day 12: Challenges in Marketing
  • Day 13: Traditional approaches vs AI-driven approaches in Marketing
  • Day 14: Current landscape of Generative AI in Marketing
  • Day 15: Expert interview: TBC

Week 4: Applications and use cases of Generative AI in Marketing

This week discusses Generative AI applications and current initiatives and use cases in marketing.

  • Day 16: Applications of Generative AI in Marketing (1/2)
  • Day 17: Applications of Generative AI in Marketing (2/2)
  • Day 18: Case studies (1/2)
  • Day 19:Case studies (2/2)
  • Day 20: Expert interview (TBC)

Week 5: From Theory to Practice: Practical Approach

This week focuses on practical applications of generative AI tools in marketing. Projects include using AI for market research, content creation, translation, and enhancing sales efforts.

  • Day 21: Navigate key Generative AI tools
  • Day 22: Understanding the Prompt Engineering
  • Day 23: Using AI to do market research and create campaigns
  • Day 24: Using AI to create content (emails and social media posts)
  • Day 25: Using AI to do translation
  • Day 26: Using AI to enhance Sales and run Radio ad

Week 6: Opportunity and risk in Marketing

This week examines the advantages and key success factors of implementing AI in marketing and teaches the privacy and data usage in Generative AI in Marketing.

  • Day 27: Advantages / Key Success Factors of AI implementation in Marketing
  • Day 28: Impact and assessment
  • Day 29: Data, Risk, Privacy and Ethical considerations
  • Day 30: Changes in skills

Programme Highlights

1. Get a solid foundation of what is Generative AI

15-min lessons per day, over 6 weeks

GenAI landing page image (2)

2. Learn directly from the Head of Marketing at one of EU’s largest banks

Learn Gen AI in marketing from Igor Pejic, Author, Keynote Speaker and Publisher of “The New Frontier.”

3. Learn real-world applications and use cases and apply in your organisation

Grasp the latest industry insight from the best minds in AI and learn how to use it with 7+ hands-on projects.

What did our alumni say?

About the lecturers

Huy Nguyen Trieu

Co-founder and Programme Director, CFTE

Huy Nguyen Trieu is the Co-Founder of CFTE and CEO of The Disruptive Group, an advisory firm in innovation and finance. He is also a Venture Partner at Mundi Ventures, a VC fund in Fintech and Insurtech. Passionate about upskilling, Huy co-founded CFTE to help people improve their skills in a tech-driven world. Previously, he was a Managing Director at Citi, and held roles at Royal Bank of Scotland and Société Générale. Huy also led Ukibi, a VC-funded startup in the US.

Igor Pejic

Author, Keynote Speaker, PO Payment, Head of Marketing (one of EU’s largest banks), publisher “The New Frontier”

With over 12 years in banking and payments, transitioning from journalism to consulting, then to global marketing and product management. Later joined one of Europe’s largest banks, as the head of marketing for the personal finance market. Expanded role to include product management, business development, financial services, and communications, along with B2C campaigns.

Programme Details

Starts date
Enrol immediately

Programme Tuition
£450 

Program Format
100% online, self-paced

Participants of the course

Professionals including those in Education, Academia, Training Associations, Universities and more across these roles: 

  1. Senior Leaders and Executives
  2. Customer Support Teams
  3. Risk Management and Security Teams
  4. Compliance Teams
  5. Marketing and customer teams

Earn an industry-accredited certificate

Receive a Certificate in Generative AI issued by CFTE. The certificate online can serve as a stepping stone to further advancement in your career in digital finance. Don’t miss this opportunity to stand out in your field.

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Pricing includes:

  • 6 chapters and 4 hours of expert content
  • Guest experts video
  • 7+ Hands-on projects
  • 10+ Handbooks
  • Glossary
  • Lifetime access to global community
  • Accredited Certificate (In progress)

Mode of payment.
We accept all major credit cards and debit cards.

Get reimbursed by your employer. 
Speak to your manager about the course, and get a reimbursement by your employer. Here is how you can do it (with a template provided). 

Instalments.
You can choose to pay the full amount, or you can opt for a 2-part payment plan option. The 2-part payment option requires one payment upfront, followed by second during your course.

Looking to upskill your organisation? Talk to us.

Interested in training your organisation or sponsoring the course? Contact our team and get more information on the programme.

FAQ

Most frequent questions and answers about our specialisation

What is the course about?

The course is an online certificate programme designed to empower professionals and institutions with skills to use and leverage generative AI in Marketing.

The course is self-paced, featuring 15-min daily lessons over 6 weeks with hands-on projects, case studies and industry expert interviews. 

The course content covers fundamentals of generative AI, the landscape of generative AI in marketing, current and future applications in marketing, and risk management and regulation​.

Why this course?

Participants will gain in-depth knowledge of generative AI, understand its applications and underlying mechanisms, and learn about global trends and know how to integrate AI in their organisations.

The course is designed for professionals in marketing who want to enhance productivity and stay competitive in their jobs.

Accessing this course

Participants can immediately enrol the course, costing £450.

  • Mode of payment– We accept all major credit cards and debit cards.
  • Instalments – You can choose to pay the full amount, or you can opt for a 2-part payment plan option. The 2-part payment option requires one payment upfront, followed by second and third during your course. Contact our team at learning@cfte.education for more information.
  • Get reimbursed by your employer. Speak to your employer and get funded for your learning! Here’s how we can help.

You will have access to the course for 6 months from enrolment. This duration is set to ensure you can pace yourself for the best learning outcome. Though not a common request, you can talk to us if you need an extension of the access after the 6 months are up.

Yes, you will receive a digital certificate upon successful completion of the course. This certificate is digital so it can be shared at any time and embedded into your online professional profile.

If you decide within one week after enrolling in the course (or 5% of completion) that it’s not the right fit for you, we will issue a full refund.

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