Growing Innovative Projects in Entreprise

Explore how innovative strategies can sustain project fundings and support from large organisations.

About the course

This course will explore ways to sustain momentum in order for the innovator’s project to continue getting budget from decision-makers. Specifically, you will be introduced to the stages of the incubation phase and learn the techniques that can help your innovative project reach key objectives in each stage. You’ll have a better notion of the importance of taking care of internal corporate politics and the best ways to manage corporate relationships. You’ll know how to form a project team of experts, the sourcing of external talents, how to deal with roadblocks and more…
Difficulty: Foundation
Duration: 120mins

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With this online course, you will:



Business Development

Large Organisations



The expert you’ll be learning from

Francois Blanc

Managing Director, Amadeus
Francois Blanc is an ex Telco/Banking exec, Managing Director at Founders Basecamp, and an ILM + WBCA accredited Business Coach. In the corporate world, he’s been responsible for 50M+ EUR business lines PnLs, teams of ~50 FTE, and transformation programs impacting the profitability of 2B+ EUR revenue lines. Specialities in Segmented Consumer Marketing Proposition, Agile Digital Product Development, Digital Marketing, Omnichannel Customer experience, and Data Science (from BI to Machine Learning). Most of that in the Telecom, Media and Banking sectors at companies like Orange and Santander (+ a few years of Managing Consulting for good measure). In the startup world, he has built Aerocom Venture (Inflight WIFI for the 500 million annual European Airlines passengers), Founders Basecamp (Education on Lean startup / idea stage validation), and Wazabot (Edtech for improving the outcomes of foreign language learning). Francois is also an Angel investor/early stage startup advisor in London based accelerator program

Course Content

In this chapter we assess the battles taking place on two fronts. Firstly through external competitors, who are are competing to get the attention of target customers, and secondly internally though the innovator’s company. We will also outline the 3 important phases of incubation.
In this chapter, we’ll look into the process of market validation and investigate 3 specific phases that can be used in the incubation process: The Mom Test, Design Thinking and Minimum Viable Product (MVP), and The Sean Ellis’ Test.
In this chapter, you will learn about how an entreprise innovator can sustain the commitment of internal sponsors and decision-makers. We will explore three key concepts to remember in entreprise innovation stakeholder management.
In this chapter, you will learn how you as an innovator can unlock resources in your organisation. We will uncover the importance of valuing and crediting experts who you will work with in the incubation period and outline some hurdles you might face along the process of innovating.
In conclusion, incubating an innovative idea within a company involves navigating battles on two fronts: against external competitors and internally within the company. Demonstrating progress on the market through processes such as the Mom Test, Design Thinking, and MVP is crucial for success. Sustaining the commitment of internal sponsors and decision-makers is also important, and can be achieved through effective stakeholder management. Finally, unlocking resources and building a strong team is essential for the incubation process and the success of the innovative idea. By considering these key factors, innovators can successfully bring their ideas to fruition within their organisations.

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