Human-Centred Design: The Key to Creating Successful Products and Services
Learn about the fundamentals of Human-Centred Design, its applicability and importance in financial services.
About the course
For years, financial services has been a closed box, ripe for innovation, but without anyone brave enough to tackle its seemingly insurmountable regulatory obstacles. In recent years Fintech darlings Monzo, Tide and numerous others have created successful digital banks. Their secret sauce? Human-centred design.
In this course we will explore what human-centred design is, why it’s important for Financial Services and how you can use it in your organisation to make products and services your customers and employees will love.
Difficulty: Foundation
Duration: 150mins
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With this online course, you will:
- Learn what Human-centred design is at a high level
- Learn to articulate why it's important for financial services to their peers
- Understand how to apply it to their projects and organisation
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Skills
UX/UI
Customer Service
Financial Services
Large Organisations
Business Development
The expert you’ll be learning from
James Bickerton
Head of Experience Design, Synechron
James’ passion and craft both lie in the pursuit of understanding the balance between brand, experience and value. Throughout the last 20 years he’s created award winning digital advertising campaigns for Timberland, Sony and Cadbury’s to more recently globally recognised experience design for HSBC, Virgin, Visa and start-ups Tido Music and Farepilot. He now resides at Synechron UK, as the head of experience design helping financial institutions build next generation experiences. Outside of the 9-5 he works as Design Club Super Mentor teaching primary school children Design Thinking and how to make apps
Course Content
In this course, James Bickerton, Head of Experience Design at Synechron, will explore the concept of Human-Centered Design and its significance in the financial services industry. Through a series of lectures and interactive activities, participants will gain a deeper understanding of the principles and practices of Human-Centered Design and how they can be applied to design solutions that meet the needs and preferences of customers in the financial services sector.
In this chapter, you’ll be introduced to the concept of human-centred design. You’ll be diving into the principles of human-centered design and problem-solving with people’s lives and desires at the core of the solutions. Moreover, you’ll be following a case study of IDEO, innovator in human-centered design in their products, services, experiences and social enterprises.
In this chapter, we will investigate the role of human-centred design in financial services. We will discuss financial products and services, and how they used to be focused on what is right for the institution rather than what is right for the customer or end user. We’ll also cover how you can de-risk new ventures and create game-changing digital products by breaking that mould.
When creating a new product, service or experience, human-centred design is key to winning audience adoption. In this chapter, you will learn about techniques and tools that can either be used by you, your team or contracted parties, to have human centered design at the core of your business model.
This course has provided an in-depth look at the concept of Human-Centered Design and its application to the financial services industry, giving participants the knowledge and tools they need to apply this approach to the design of financial services products and services.
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CFTE’s brand new online learning platform! THINK produces and delivers dozens of bite-sized courses which will allow you to get a good understanding and be constantly updated about everything concerning Fintech!
Disruptive technologies and innovations don’t come on their own. They bring significant transformations and challenges both in terms of culture, people, jobs, environment and governance. Therefore we believe these topics can’t be separated from one another.
The courses offered on THINK have slightly different approaches to the topics. You’ll find evergreen foundational-level courses which will help you get a good understanding without any prior knowledge, but you’ll also find courses that explore the players in the respective ecosystems, courses that explore the regulations of a certain field and even courses that dive deep into specific companies’ way of operating!
THINK is meant for all those professionals who want to be kept up to date with the latest developments in these fields, but don’t necessarily have the time to go through countless articles or newspapers.
Technology is deeply transforming the way financial institutions do business and manage operations. Understanding these shifts will allow you to benefit from them, and not miss out on any potential opportunities for you and your organisation.
Users and customers nowadays are more aware than ever about the environmental and social impact of their choices, as a consequence companies are putting more attention on these topics even at the cost of reduced financial performances.
Digital Assets, Blockchain, Decentralisation and Web3 are still in a very early stage. They may reshape and revolutionise our current business models, therefore we believe it’s worth paying special attention to the innovations they bring to the table.
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