Launching an Intrapreneurship Project

Immerse in the discussion that key stakeholders have in innovation projects and how to take your innovation project from ideation to incubation.

About the course

This course approaches enterprise innovation from the perspective of corporates and explores how you can make senior management take an interest in your business proposal. In particular, you will learn how to make your project “investable” from ideation to incubation. You will also acquire some insights as to how to build up a credible ‘ask’ to conclude a pitch.
Difficulty: Foundation
Duration: 120mins

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With this online course, you will:


Business Development

Large Organisations




The expert you’ll be learning from

Francois Blanc

Managing Director, Amadeus
Francois Blanc is an ex Telco/Banking exec, Managing Director at Founders Basecamp, and an ILM + WBCA accredited Business Coach. In the corporate world, he’s been responsible for 50M+ EUR business lines PnLs, teams of ~50 FTE, and transformation programs impacting the profitability of 2B+ EUR revenue lines. Specialities in Segmented Consumer Marketing Proposition, Agile Digital Product Development, Digital Marketing, Omnichannel Customer experience, and Data Science (from BI to Machine Learning). Most of that in the Telecom, Media and Banking sectors at companies like Orange and Santander (+ a few years of Managing Consulting for good measure). In the startup world, he has built Aerocom Venture (Inflight WIFI for the 500 million annual European Airlines passengers), Founders Basecamp (Education on Lean startup / idea stage validation), and Wazabot (Edtech for improving the outcomes of foreign language learning). Francois is also an Angel investor/early stage startup advisor in London based accelerator program

Course Content

In this chapter we will investigate the corporate interest in entreprise innovation projects. We will look into aligning projects with the CEO’s stated business priorities, adjacency to the core business and potential for impact.
In this chapter, we will look at how your innovative idea transitions into a business proposition. The risks at incubation stage will be discussed, particularly those of market sizing and execution. We will also investigate why the framing around the investment decision is critical when a company does not have a formal innovation incentive programme.
In this chapter, we will investigate the roles of both first and second circle decision makers and explore how an entreprise innovator must navigate these relationships. We will also look into the use of sand boxes and using a seperate brand to accelerate the innovation process.
In this chapter, we will look into the importance of pitching the intrapreneurship project, and Aristotle’s three persuasion principles of Ethos, Pathos and Logos will be given specific attention. We will then highlight three key elements from the final section of the pitch, the ask.
In conclusion, corporate interest in innovative projects is driven by a variety of factors, including alignment with business priorities and potential for impact. The transition from an idea to an “investable” business proposition involves navigating risks and convincing key stakeholders, including first and second circle decision makers. Pitching an intrapreneurship project effectively is crucial for success, and using the principles of ethos, pathos, and logos can help persuade others to support the project. By focusing on these key elements, innovators can successfully pitch their ideas and bring them to fruition.

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