Launching an Intrapreneurship Project
Immerse in the discussion that key stakeholders have in innovation projects and how to take your innovation project from ideation to incubation.
About the course
This course approaches enterprise innovation from the perspective of corporates and explores how you can make senior management take an interest in your business proposal. In particular, you will learn how to make your project “investable” from ideation to incubation. You will also acquire some insights as to how to build up a credible ‘ask’ to conclude a pitch.
Difficulty: Foundation
Duration: 120mins
Top companies offer CFTE courses to their employees
This course was selected for our collection of top-rated courses trusted by businesses worldwide. Learn more.
With this online course, you will:
- Learn how to shape your own Intrapreneurial project in a credible and relevant way, and the key points to get right to get it accepted from your board
- Understand who are the decision makers, influencers, and detractors to such projects, and their arguments
- Understand how to adjust some of the Lean Startup methodologies to Intrapreneurial projects
- Explore a governance framework tailored to Intrapreneurship projects, describing the kind of milestones you need to plan for and deliver against, in order to sustain sponsorship and resources for your project
Skills
Business Development
Large Organisations
Innovation
Leadership
Management
The expert you’ll be learning from
Francois Blanc
Managing Director, Amadeus
Francois Blanc is an ex Telco/Banking exec, Managing Director at Founders Basecamp, and an ILM + WBCA accredited Business Coach. In the corporate world, he’s been responsible for 50M+ EUR business lines PnLs, teams of ~50 FTE, and transformation programs impacting the profitability of 2B+ EUR revenue lines. Specialities in Segmented Consumer Marketing Proposition, Agile Digital Product Development, Digital Marketing, Omnichannel Customer experience, and Data Science (from BI to Machine Learning). Most of that in the Telecom, Media and Banking sectors at companies like Orange and Santander (+ a few years of Managing Consulting for good measure). In the startup world, he has built Aerocom Venture (Inflight WIFI for the 500 million annual European Airlines passengers), Founders Basecamp (Education on Lean startup / idea stage validation), and Wazabot (Edtech for improving the outcomes of foreign language learning). Francois is also an Angel investor/early stage startup advisor in London based accelerator program
Course Content
In this chapter we will investigate the corporate interest in entreprise innovation projects. We will look into aligning projects with the CEO’s stated business priorities, adjacency to the core business and potential for impact.
In this chapter, we will look at how your innovative idea transitions into a business proposition. The risks at incubation stage will be discussed, particularly those of market sizing and execution. We will also investigate why the framing around the investment decision is critical when a company does not have a formal innovation incentive programme.
In this chapter, we will investigate the roles of both first and second circle decision makers and explore how an entreprise innovator must navigate these relationships. We will also look into the use of sand boxes and using a seperate brand to accelerate the innovation process.
In this chapter, we will look into the importance of pitching the intrapreneurship project, and Aristotle’s three persuasion principles of Ethos, Pathos and Logos will be given specific attention. We will then highlight three key elements from the final section of the pitch, the ask.
In conclusion, corporate interest in innovative projects is driven by a variety of factors, including alignment with business priorities and potential for impact. The transition from an idea to an “investable” business proposition involves navigating risks and convincing key stakeholders, including first and second circle decision makers. Pitching an intrapreneurship project effectively is crucial for success, and using the principles of ethos, pathos, and logos can help persuade others to support the project. By focusing on these key elements, innovators can successfully pitch their ideas and bring them to fruition.
Earn a badge of completion
Share your course badge in the Certifications section on LinkedIn and show your achievements to your network. Build a strong profile for the future of finance!
Previous
Next
Start your learning with THINK
Buy the individual course, or start your membership on THINK to access +200 courses on-demand.
Individual Course
Launching an Intrapreneurship Project
Access the course individually. £ 29
per course
99
per course
- Access to individual course
- Digital badge of completion
+200 Courses
Monthly Membership
£ 49
/ month
99
/ month
- Access to 200+ THINK courses
- Continuously updated catalogue
- Digital badges of completion
- Access to CFTE's alumni communities
- Cancel any time
Corporate
Custom
- Access to all THINK short courses
- Digital badges of completion
- Continuously updated catalogue
- Cancel any time
Why learn with THINK?
Fintech Speciality
There is no better place to learn all-thing Fintech.
Global View
Our courses offers a 360 view on the topic, focused on what matters.
Expert-led
Our courses are curated by 300+ finance experts who know what skills you must learn.
FAQ
CFTE’s brand new online learning platform! THINK produces and delivers dozens of bite-sized courses which will allow you to get a good understanding and be constantly updated about everything concerning Fintech!
Disruptive technologies and innovations don’t come on their own. They bring significant transformations and challenges both in terms of culture, people, jobs, environment and governance. Therefore we believe these topics can’t be separated from one another.
The courses offered on THINK have slightly different approaches to the topics. You’ll find evergreen foundational-level courses which will help you get a good understanding without any prior knowledge, but you’ll also find courses that explore the players in the respective ecosystems, courses that explore the regulations of a certain field and even courses that dive deep into specific companies’ way of operating!
THINK is meant for all those professionals who want to be kept up to date with the latest developments in these fields, but don’t necessarily have the time to go through countless articles or newspapers.
Technology is deeply transforming the way financial institutions do business and manage operations. Understanding these shifts will allow you to benefit from them, and not miss out on any potential opportunities for you and your organisation.
Users and customers nowadays are more aware than ever about the environmental and social impact of their choices, as a consequence companies are putting more attention on these topics even at the cost of reduced financial performances.
Digital Assets, Blockchain, Decentralisation and Web3 are still in a very early stage. They may reshape and revolutionise our current business models, therefore we believe it’s worth paying special attention to the innovations they bring to the table.
Understanding how technology works, its potential and its limitations is essential to properly embrace it and leverage it. Even non-technical professionals need to get a comprehensive understanding of these tools, as they will have an increasingly important role in our lives.
