Released
The New Skills in Finance Report 2022
In a digital-transforming era, there is a widening skills gap for those who cannot adapt to the new digital world in finance.
CFTE and Elevandi published the report with the discussion with leading experts to help governments, organisations and individuals address the current skills gap in finance and build a digital-resilient workforce in the industry.
Key Insights
Key takeaways from
"AI Trends for Marketers" report published by Hubspot
CFTE summarised “AI Trends for Marketers report” by Hubspot. The report explores the trends in AI for marketing along with insights from leaders in tech on what these trends mean for business growth.
Key Aspects
- This report emphasises the growing adoption of AI and automation tools across the marketing industry.
- It covers the extensive use of AI in various marketing domains including content creation, data analysis, SEO, email marketing, and social media.
- The report also discusses the challenges and best practices associated with AI in marketing, highlighting issues like information accuracy, bias, and over-reliance on AI.
Table of Contents
- Introduction: It’s Time to Make Nice with the Robots (for Business)
- Section 01: Marketers Are Busier Than Ever — but They’re Getting Time Back Thanks to AI
- Section 02: How Marketing AI Tools Are Being Used Today
- Section 03: 10Web’s Practical Tips for Incorporating AI into Your Marketing Technology Stack
- Section 04: Hesitations Around AI for Marketing
- Section 05: AI Marketing Predictions from HubSpot’s CMO
- Conclusion + Methodology
Key Findings and Insights
This report will give you an insight into:
- AI Adoption and ROI: The report reveals that a majority of marketing leaders believe in the transformative potential of AI, with a significant number reporting a positive return on investment and enhanced productivity from AI adoption.
- Top Uses of AI in Marketing: AI's most common applications in marketing are in content creation, data analytics, and market research. These tools are reshaping how marketers approach and execute their strategies.
- Efficiency and Time Savings: Marketers report considerable time savings from AI usage, particularly in reducing the burden of manual, repetitive tasks, thus freeing up time for more strategic and creative endeavors.
- Popular AI Tools and Their Functions: The report details various AI tools such as ChatGPT, Jasper, and HubSpot’s AI suite, each offering unique features for different aspects of marketing from content creation to customer relationship management.
- Strategic Impact of AI: AI is significantly influencing content strategies, particularly in areas like SEO planning and content performance optimization, thereby enhancing the effectiveness and reach of marketing efforts.
Key infographics
Be AI-ready in this digital era
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